8 Tips for how to stay afloat during tense times
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8 Tips for how to stay afloat during tense times

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Written by Le-roy Staines, on

Dominique Jackson, Content Marketer for Baremetrics, sent me an email today looking for advice that he could share with followers on social media to offer businesses and employees concerned about staying afloat during these tough times.

Based on my responses to Dominique, here are eight issues people and organisations are currently facing amid the developing COVID-19 economic crisis, and what we can do to be more resilient and supportive towards our communities.

Businesses across all industries are already experiencing an economic slowdown, resulting in less new work, increased customer churn and pullback, and increased uncertainty. What can we do?

Multiply your level of activity. For many businesses, it's going to take ten times the levels of action to engage the same amount of new business and at the same time minimise the contraction of repeat business from existing clientele. Here are some specific things you can do:

  1. Generate more relevant content; as much as possible.

  2. Engage with customers more; preferably in person or over the phone.

  3. Try to help as many people as possible.

  4. Expand your marketing within all channels. Reconsider channels that you previously dismissed as ineffective. Find a way to put them to use.

  5. Engage your employees and other people within your community to find ways to help them through this.

The more action you take, the more you can influence your outcome at the end of all of this.

How can teams and individuals who are working from home adapt to the change?

Try to keep that separation between work and home. If you have room for a home office, clear that space and make that your new location. When you start work, leave the house for a bit. Take a walk around the block (or grab a coffee at your local café to help them out) and come into work as if you weren't working from home. What you're aiming for is to anchor yourself to that separation between work and personal life, such that any pressure or stress you're feeling in one or the other doesn't cross between them (as much as possible). You also want to ensure that you don't start blurring the lines and distracting yourself with work during personal time, or personal things during work time. Treat working from home with the same disciplines as you did before.

Should we change the way we do business?

Businesses are forever changing and adapting. Now more than ever, we want to ensure that we're doing everything we can to adapt to the new landscape and adapt as quickly as possible. At the same time, you need to be wary of why you're making those decisions in the first place. Don't be too hasty to panic or react to something out of your control. Sit back, take stock and evaluate how you can deliver more value than ever before to your customers.

How you can deliver more value to customers:

  1. Elevate your customer acquisition experience and check-in more, on a personal level, to see how they're doing.

  2. Ask customers if you can help them in any way to generate more business for themselves. Or if they're consumers, ask them how you could delight them even more, and follow it up with an action of response. Send something to delight them.

  3. Offer your expertise and time to help them discover other products and services that might help them, based on what you know about their interests, industry, previous purchases, etc.
    Tip: You can use this to start sharing leads in between your customers and foster a successful community within your customer base.

  4. Appreciate their business. Thank them for signing on. Thank them for being a loyal customer. Thank them for reaching out, even if they didn't buy. Personally thank them if they send a referral your way. Show you're appreciation relentlessly.

What can businesses do to support each other?

Reach out and offer help to anyone that might need it, customer or otherwise. As businesses, we have experience and expertise that we can utilise to lift not just ourselves, but lift everyone up. We'll all get through tough times one way or another. How we get others across the moat with us will define who we become and how we're perceived.

How can you keep your team and employees motivated in tough times?

Transparency and engagement on a personal level are important, particularly in times when everyone can benefit by banding together and forming strong communities. If you occupy a position higher in the company than others, there's no better time to start engaging with employees on a personal level and demonstrating that you care about their wellbeing not just at work but as a person. Make a habit of checking in, or leaving a handwritten thank you note. Commit to helping them through this as much as you want to get through it.

How can we keep our mental health in check during hard times?

Focus on what you can control and take action based around that. Get your routines right. Exercise. Eat healthily. Learn something. Reach out to people over the phone. Insert more into your day that you can control, to balance out the things that you can't.

If there's anything I can do to help you or your business, reach out, and I'll do my absolute very best.

Take care everyone, and I look forward to hearing about the positives that come from this.

-Leroy Staines

This article was written by Le-roy Staines, founder of TimeDock.com